In October of 2013, LifeVantage entered into a long-term jersey-front partnership with Real Salt Lake of Major League Soccer. This partnership extends far beyond the reaches of Salt Lake City, Utah. This puts the LifeVantage name in front of million of people throughout the United States every week! And, with the recent television deals between Major League Soccer and ESPN, Fox Sports, and Univision Deportes, Real Salt Lake plays more than 10 matches per season on a global stage.
The LifeVantage name has been seen in more than 412,000 households per televised match throughout the Middle East, North Africa, Abu Dhabi, Brazil, Columbia, China, Lebanon, Europe, and Singapore. Real Salt Lake also participates in CONCACAF Champions League play, so the LifeVantage name is broadcast live throughout the United States, Canada, Mexico, South America, Central America, and the Caribbean.
In addition to the jersey-front sponsorship, LifeVantage and Real Salt Lake launched the LifeVantage Sports Science Lab in January of 2015. This initiative is one of only a handful of its type across the biggest soccer franchises worldwide, and is housed within Rio Tinto Stadium. All testing is conducted by the Real Salt Lake Sports Science Department under the guidance of the LifeVantage Research and Development Department.
The objective of the lab is to monitor each player’s individual response to training stress, and more closely adjust workout and recovery regimens, cellular stress profiles, and nutrition and supplement interventions. The team’s ability to benchmark and measure oxidation, inflammation, and biochemistry within the cellular stress profiles of their players directly impacts their on-field performance. The full suite of LifeVantage products is available to players throughout the Real organization; including their youth academy, the developmental USL Real Monarchs, and the big club – Real Salt Lake.
The partnership between LifeVantage and Real Salt Lake is taking the company to places it’s never been before. It’s an exciting time to be a part of LifeVantage!